Kenya Insurance Providers: Top Choices 2025

Provider Name	Minimum Investment/Deposit (KES)	Interest Rate/Cost Basis	Fees (%)	CMA License Status	Best For
APA Insurance	N/A	Risk-based premiums, varied by product	0-5% (admin/policy)	Licensed	Comprehensive Motor & General Insurance
Britam	N/A	Policy-specific pricing, risk assessment	2-7% (admin/policy)	Licensed	Health, Life, and Investment-linked Products
CIC Insurance	N/A	Coverage level, risk profile, policy terms	3-6% (admin/policy)	Licensed	General Insurance, Cooperative Members
Jubilee Insurance	N/A	Tailored premiums based on coverage & risk	1-4% (admin/policy)	Licensed	Medical, Motor, and Travel Insurance
Sanlam Kenya	N/A	Premium dependent on sum assured and risk factors	2-5% (admin/policy)	Licensed	Life, Investments, and Pension Plans
UAP Old Mutual	N/A	Dependent on product features and risk assessment	3-7% (admin/policy)	Licensed	Health, Life, and Wealth Management
AAR Insurance	N/A	Health coverage tiers and individual risk factors	0-3% (admin/policy)	Licensed	Specialized Health Insurance
Kenya Reinsurance	N/A	Primarily B2B reinsurance, not direct consumer focus	N/A	Licensed	N/A (Indirect impact on market stability)
ICEA Lion	N/A	Policy specific, risk-based pricing	2-6% (admin/policy)	Licensed	Life, Pensions, and General Insurance
PACIS Insurance	N/A	Health and motor coverage, risk assessment	0-4% (admin/policy)	Licensed	Health & Motor Insurance for Individuals/Groups

APA Insurance:

Pros: Wide product range, competitive pricing for motor and general insurance, extensive agent network across Kenya.
Cons: Customer service response times can vary, claims processing might experience delays for complex cases.
User Experience: Generally positive for basic insurance needs. Online presence is functional but could be more intuitive for complex policy management.

Britam:

Pros: Strong in life and health insurance, offers investment-linked products, good reputation for financial stability, growing digital presence.
Cons: Premiums for some specialized products can be on the higher side, some users report occasional challenges with navigating complex policy terms.
User Experience: Users appreciate the integrated financial planning aspect. Digital tools are improving, offering a smoother customer journey for policy inquiries and updates.

Jubilee Insurance:

Pros: Long-standing reputation for trust and reliability, excellent in medical and travel insurance, strong financial backing, established claims infrastructure.
Cons: Premiums can sometimes be higher compared to newer market entrants, customer service can feel more traditional.
User Experience: Customers often value the security and dependability Jubilee offers. Claims processes are generally well-structured, providing clarity and support during difficult times.

Best for Beginners

For those new to insurance, Jubilee Insurance offers a straightforward and reliable entry point, particularly for essential needs like basic health coverage or motor insurance. Their established processes and strong reputation instill confidence, making it easier to understand and manage your first policies.

Best for Passive Investors

If you’re looking for insurance that also offers investment potential, Britam is a strong contender. Their range of investment-linked insurance products allows you to combine financial protection with wealth accumulation, making it ideal for those who prefer a hands-off approach to growing their assets while securing their future.

Best for Comprehensive Protection Seekers

For individuals and families needing a broad spectrum of coverage, APA Insurance is an excellent choice. Their wide array of general insurance products, from motor and home to business insurance, means you can often consolidate multiple needs with a single, reputable provider, simplifying your insurance management.

While premiums are the most visible cost, understanding the full financial picture of an insurance policy is crucial. Be aware of:

The insurance sector in Kenya is regulated by the Insurance Regulatory Authority (IRA), which operates under the broader framework overseen by the Central Bank of Kenya (CBK) and the Capital Markets Authority (CMA) for investment-linked products. Recent regulatory focus has been on enhancing consumer protection, ensuring solvency of insurers, and promoting financial inclusion. Key developments include stricter guidelines on product disclosures to improve transparency, enhanced capital requirements for insurers to bolster financial stability, and a push towards digitalization to streamline services and improve customer experience. The IRA also actively monitors claims settlement times to ensure promptness and fairness. Insurers are required to adhere to stringent reporting standards to the IRA, ensuring compliance with Kenya’s financial laws.